About Us - Sparkly Nails | Nail Art UK | Nail Art Supplies


Buying off a website can cause unease but hopefully the information below will give you peace of mind when ordering from us.  

A great selection of our products have been reviewed so look out for the star ratings and links to blog reviews for individual products.  Customer testimonials are also shown on the link further down the page and you can also click on our facebook/twitter page at the top right of this page to see our day to day customer interactions...there may even be a nail art discount code!

About Sparkly Nails by owner Ali Etoe
I formed the business in 2004 after finding I couldn't get all the supplies I needed to complete a beauty course, which I began after finishing my business degree at Bournemouth University.

Seeing a gap in the market, I invested what was left of my business_awardstudent loan into the business. I purchased a selection of nail art gems and a web design package and taught myself, with no previous experience, to build an e-commerce website.  Following my degree I went back to college and studied BTEC Beauty Therapy Sciences and worked in salons and spas to ensure that I had a full beauty background.

12 years later, Sparkly Nails is going strong.  We now stock a vast number of ranges, which all started from one range of products, nail gems - we now stock well over 100 different style nail art gems!  This year we have introduced new pastel sparkle glitter dusts plus new foil and stencil designs and we will continue to invest and increase choice for our customers.  
In 2011 I won South Devons 'Young Entrepreneur of the Year' award sponsored by First Great Western (Young being under 30 - I made the age limit by 3 weeks!) which was a great achievement, and lovely for all the effort we've put in to be recognised by well known established business people in the area.  I have also given business talks to both beauty and business students at South Devon College.

Sparkly Nails is now a regular feature in many of the national fashion magazines such as Vogue, ASOS, LOOK, Company, Now, Shout, Mizz, Chat and Grazia as well as many more.  In November 2011 we were also featured in The Times (see picture to the left).  Sparkly Nails products have been seen on ITV's This Morning and our nail wraps were shortlisted in the Shout Magazines Beauty Awards.

So what's the future for Sparkly Nails?  I can confirm that it will be sparklier!  Its my aim to provide great customer service and products.  This year the team and I will create more nail art designs and we will continue to increase our product ranges to provide even greater choice to our customers, hopefully winning more awards along the way!

Ali Etoe

Meet our designers

Impressed by their designs when blogging about Sparkly Nails' products, Ali has brought on board Wendy and Jade to help design new product images for the website.  

Over the last few months we have been rolling out the new images which showcase our products on actual nails which will hopefully help inspire you more than just seeing a sheet of stickers or a pot of product!  

From Watford, Wendy is a nail polish fanatic.  You can read all about her love of varnishes and nail art on her blog, Wendys  Delights

View Wendy's blog here

From Dorset, Jade has a massive love for all things nails and has been a qualified nail technician since 2010. Jade writes for her blog 'life in lacquer'
 View Jade's blog here

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